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Study Finds Opt-Out Treatment Helps Smokers Quit, Even Those with Low Motivation
People who smoke cigarettes and automatically receive help to quit are more likely to succeed, even if they aren’t fully motivated at first. A new study led by researchers at The University of Kansas Cancer Center found that an opt-out approach, where people who smoke are provided with tobacco cessation medications and counseling unless they decline, significantly increases quit rates. One month after starting, 22% of people in the opt-out group had quit smoking, while only 16% in the opt-in group had quit.