Community Outreach and Engagement

The University of Kansas Cancer Center is at the front line, working in and collaborating with our communities to eliminate cancer disparities. This community-engaged approach is crucial to our understanding of the health challenges faced by those we serve, particularly those who suffer from cancer disproportionately.

A fundamental element of the cancer center’s National Cancer Institute (NCI) comprehensive designation is Community Outreach and Engagement. Our research is driven by how cancer affects those living in our catchment area, which includes the state of Kansas and western Missouri, with a focus on populations who are at increased risk of developing or dying from cancer. “Catchment area” is a term used by the NCI to indicate the defined geographic area in which the cancer center concentrates its research, education and outreach efforts.

We strive to promote health in our catchment area in the following ways:

• Identifying and monitoring the cancer burden and needs in our catchment area.
• Collaborating with the community to help focus the cancer center's research, outreach and education activities on community priorities.
• Stimulating and supporting research that addresses cancers and concerns specific to the catchment area and as guided by community stakeholders.
• Performing cancer outreach and education activities to reduce the cancer burden in our catchment area in collaboration with community partners.

The University of Kansas Cancer Center is the only academic cancer center in the state. It is located in Kansas City, a metropolitan area shared by the states of Kansas and Missouri. The cancer center’s catchment area includes all 105 counties in Kansas and 18 counties in western Missouri.

As such, the cancer center’s catchment area encompasses a diverse set of communities. This includes a rapidly growing Latino community, Black/African Americans, Native Americans, immigrant and rural communities – all of whom tend to have difficulty accessing care. For example, African American women are more likely than White women to die of breast cancer, and rural Kansans are more likely to die of colorectal cancer compared to Kansans living in urban and semi-urban communities.

Catchment area numbers

• 4.6 million people across 92,000 square miles
• 76% of the counties are considered to be rural
• 23% of the catchment area population live in rural communities
• A total of 93 (73%) of the 123 counties are classified as rural based on the Rural-Urban Continuum Codes (RUCC). Out of the entire population in the catchment area, about 22% reside in rural areas. All but 12 counties are designated as primary care health professional shortage areas/populations or have medically underserved areas/populations.
• 4 federally recognized Native American Tribes
• More than 26,000 annual cancer cases and more than 9,500 cancer deaths
• Most common cancers: female breast, prostate, lung, colorectal and melanoma

Organize and Prioritize Trends to Inform KU Cancer Center (OPTIK) is a data platform that efficiently synthesizes data on Kansas and Missouri demographics, cancer risk factors, and incidence and mortality rates. Collaborating with long-standing partners such as the Kansas and Missouri Cancer Registries, Kansas Department of Health and Environment, Missouri Department of Health and Senior Services, and Children’s Mercy, the OPTIK database ensures a representative view of all communities in the catchment area.

OPTIK standardizes diverse data sources to create a comprehensive understanding of the cancer burden at local, regional and national levels. Researchers utilize OPTIK to generate heat maps and visualizations, aiding in funding proposals and research activities. OPTIK aids KU Cancer Center in identifying health inequity trends, focusing efforts on groups experiencing cancer disproportionately. By offering a single, easily accessible source of vetted data, OPTIK enables KU Cancer Center to devote more time to creating well-informed and impactful outreach and research endeavors.

For more catchment area data, click here.

Cancer center researchers are examining ways to reduce cancer disparities. Because the issue is so multifaceted, so are our efforts.  

Public education is an important aspect of cancer control. This includes expanding awareness of factors that increase the risk for developing cancer, earlier cancer detection and the research being developed to prevent and treat cancer.

Regular screening is linked to early detection, which can mean better outcomes. In some cases, screening can detect pre-cancerous conditions to prevent cancer from developing in the first place. The cancer center partners with its outreach network, the Masonic Cancer Alliance, to provide screening opportunities to people living in our catchment area. For example, a community health educator works with the Black/African American community to increase awareness about colorectal cancer screening.

Our goal is to alleviate the impact of cancer and advance health equity in the cancer center’s catchment area and beyond. We accomplish this by establishing meaningful connections with our community partners and sharing and applying evidence-based strategies and policies. Examples of our outreach and evidence-based interventions include:

• Through a collaborative effort with community partners, the Center for Genetic Services and Health Equity provides free genetic counseling and genetic testing. The center also provides referrals to cancer screening programs in Kansas and Missouri for those at higher risk for inherited cancers and who would otherwise not have access to these services.
• The Breast Cancer Health Equity Task Force involves multiple partners across the catchment area to reduce breast cancer mortality rates and late-stage diagnosis of women in Clay and Jackson Counties (Missouri) and Wyandotte, Johnson and Sedgwick Counties (Kansas) who are most impacted by poor breast cancer outcomes. The goal is to increase access to screenings and clinical research, as well as work to better understand and address discrepancies in care. This group focuses on screening initiatives, system changes and supporting research such as Project BRA, which aims to increase knowledge about the importance of performing breast cancer risk assessment, facilitate screening through new and existing partnerships and decrease barriers to care within healthcare clinics in our catchment area.
• Launched a mobile medical unit to expand access to cancer screenings and education across Kansas and western Missouri, bringing services directly to communities where people live and work. Known as HOPE on Wheels, this state-of-the-art unit increases the capacity of the Masonic Cancer Alliance to host free screening events through the cancer center's catchment area.

Our researchers work closely with community partners to facilitate community-engaged research to address the cancer burden of underserved communities across Kansas and western Missouri. Examples of our research include: 

• A catchment area health assessment survey that asks questions related to sources of medical information, financial barriers to healthcare access, health behaviors and cancer screening.
• The follow-up care of rural cancer survivors remains largely unstudied. KanSurvive connects cancer center specialists with primary care clinicians in local communities to pinpoint barriers to care and increase access to evidence-based care and resources using a shared-care model as a novel telehealth platform.
• A campaign called JUNTOS Contra el Cáncer, which involves cancer center researchers, as well as members of JUNTOS and the Hispanic Chamber of Commerce of Greater Kansas City, seeks to increase awareness of clinical trials and biospecimen collection to empower Latinos to make informed decisions about cancer treatment. Additionally, in close partnership with leaders and patient research advocates, the cancer center launched a bilingual, culturally tailored education and awareness campaign encouraging clinical trial participation in the region’s underrepresented patient groups.
• A five-year randomized, controlled trial is exploring sustainable obesity treatment options for people in rural communities. The team is testing a team-based approach that connects more remote lifestyle coaches with local primary care providers and the patient via telemedicine.
• For decades, researchers have partnered with Swope Health, a federally qualified health center, to reduce tobacco use among Black/African American people. To date, more than 5,200 participants from Swope have received counseling for improving health behaviors such as cigarette smoking.

Researcher resources

• Public facing dashboard: Cancer InFocus
• For KU Cancer Center members: Additional information available by request here

Our efforts are supported by the cancer center’s Community Advisory Board, which includes members across our catchment area.